It may have not been handled the best way (in my opinion, it wasn’t) and is blowing up QUICKLY.
Watch for yourself: Add a Twitter search for @thatkevinsmith and @southwestair to see the action.
Please note: there is vulgar language on Kevin Smith’s page if that bothers you.
If I were Southwest Airlines, I would get the CEO on the phone as of 20 minutes ago. Take it to the top. They are obviously trying to handle this on Twitter, but escalate, escalate, escalate.
What would you do if you were Kevin Smith?
What would you do if you were Southwest Airlines?
Is this an issue?