Qdoba’s brilliant rainy day email campaign with BOGO offers

I like burritos as do most human beings. I sometimes like rainy days… not all the time though. Some rainy days I’d rather just be lazy at home and not go out. I don’t think I’m alone in that.

Qdoba is the first I’ve seen to try to do something about it. The last three rainy days in Raleigh, NC… I’ve received the following email.

BOGO FREE Rainy Day Offer from Qdoba Mexican Grill

I open this email. Every. Single. Time. I. Receive. It. Even if I don’t want a burrito. It is genius.

Qdoba's rainy day offer

This is brilliant!

What do you all think? Any other folks doing things like this?

View the email live.