Any sane marketer these days is trying to be in tune with SEO (search engine optimization), SEM (search engine marketing), as well as social media. The combination of all of those elements together gets you the most bang for your buck. Think of it as a product portfolio… technically, you could go with just one, but why not diversify to broaden your earnings and lower your risk?

Backlinking is a critical element of any solid online marketing campaign. The ability to identify the appropriate link sources, reach out to them and acquire a backlink with great anchor text is an art. Personally, it is something that I’m trying to improve.

I had the chance to chat with Garrett French of Ontolo (one of the smartest backlinking dudes around) and Al Scillitani of Phonebooth (analytics genius, colleague and all around nice guy) to learn more about backlinking.

Learn about backlinking in less than 20 minutes:

• An introduction to backlinking
• How backlinking impacts marketing
• How social media is changing backlinking

Are you experimenting with backlinking and integrating it into your marketing campaigns?