The other day, I had the realization that the correct content marketing strategy looks a lot like parenting that follows the proverb – “It takes a village.”

The amount of content continues to grow.

The tiny little dot is the 1 trillion pages on the Internet that existed in 2008.

 

Creating all the content yourself is impossible.

To stand out, or have your company stand out – you need a village. Lots of people chipping in. Different types of content. Different opinions. Different lengths. Different styles.

Check out the full article at Compendium – a great content marketing platform and my new employer. 😉