Backlinking’s impact on marketing – an open discussion with Garrett French and Al Scillitani

Any sane marketer these days is trying to be in tune with SEO (search engine optimization), SEM (search engine marketing), as well as social media. The combination of all of those elements together gets you the most bang for your buck. Think of it as a product portfolio… technically, you could go with just one, but why not diversify to broaden your earnings and lower your risk?

Backlinking is a critical element of any solid online marketing campaign. The ability to identify the appropriate link sources, reach out to them and acquire a backlink with great anchor text is an art. Personally, it is something that I’m trying to improve.

I had the chance to chat with Garrett French of Ontolo (one of the smartest backlinking dudes around) and Al Scillitani of Phonebooth (analytics genius, colleague and all around nice guy) to learn more about backlinking.

Learn about backlinking in less than 20 minutes:

  • An introduction to backlinking
  • How backlinking impacts marketing
  • How social media is changing backlinking

Are you experimenting with backlinking and integrating it into your marketing campaigns?

5in5 Episode 4 with Todd Simon, Senior VP of Omaha Steaks

Five questions. Five minutes or less.

5in5 is a video interview series to ask smart people five questions in less than five minutes. It gives me the opportunity to learn about them and get answers to tough questions in a short amount of time.

5in5- five questions in five minutes with chris moody

Why the name 5in5?

Simple. Five questions. Five minutes or less.

What did you ask Todd?

1. Being a family owned company for five generations, how do you keep your culture and values consistent?
2. As Senior Vice President, what do you do to make sure you’re in tune with your market?
3. What is the best piece of business advice you’ve ever been given?
4. How has social media changed your business?
5. What did you want to be when you grew up?

As I discussed in my Blogworld 2010 recap, I had the pleasure of meeting some of the folks making Omaha Steaks run smoothly in Vegas. Todd Simon is Senior VP and a key member of the Simon family that is on their fifth generation of running a highly successful business. We caught up to answer five questions in five minutes. Follow @omahasteaks on Twitter.

5in5 Episode 3 with Steve Johnson (@sjohnson717)

5in5- five questions in five minutes with chris moody

Five questions. Five minutes or less.

5in5 is a new video interview series to ask smart people five questions in less than five minutes. It gives me the opportunity to learn about them and get answers to tough questions in a short amount of time.

Why the name 5in5?

Simple. Five questions. Five minutes or less.

What did you ask Steve?

1. What can marketers learn from product management?
2. What one word defines product management?
3. How has social media changed the way you do business?
4. What is the most important thing you do to prepare for leading a presentation or training?
5. What did you want to be when you grew up?

Pragmatic Marketing rocks if you don’t know about them. Steve led my training a few years ago and it has been extremely helpful in my career. They know their stuff.

5in5 Episode 2 with DJ Waldow (@djwaldow)

5in5- five questions in five minutes with chris moody

5in5 is a new video interview series to ask smart people five questions in less than five minutes. It gives me the opportunity to learn about them and get answers to tough questions in a short amount of time.

Why the name 5in5?

Simple. Five questions. Five minutes or less.

What did you ask DJ?

1. What is the most common mistake marketers make with email?
2. What is the most valuable piece of marketing advice you’ve ever been given?
3. How has social media changed the way you do business?
4. What does social media mean to you?
5. What did you want to be when you grew up?

Be on the lookout for…

  • A Chris Penn (@cspenn) namedrop and piece of marketing advice
  • A reference to a Jay Baer (@jaybaer) blog post
  • DJ’s signature hand in the camera perspective view

5in5 Episode 1 with Scott Stratten (@unmarketing)

5in5- five questions in five minutes with chris moody

5in5 is a new video interview series I’m launching to ask smart people five questions in less than five minutes. It gives me the opportunity to learn about them and get answers to tough questions in a short amount of time.

Why the name 5in5?

Simple. Five questions. Five minutes or less.

What did you ask Scott?

1. What is one thing we can do daily to make us better marketers?
2. What do you consider to be the most important marketing metric?
3. How has social media changed the way you do business?
4. How do you balance your personal and professional lives?
5. When you were a kid, what did you want to be when you grew up?