Facebook Graph Search ‘gon find you

It is time to review your privacy settings.

Specifically, your Facebook Likes and activities. 

Facebook Graph Search is pretty awesome. Imagine nearly endless pivots for search criteria.

blog_image_facebook_graph

Now imagine all of the data captured through your Facebook use since you joined. Crap.

In college, tons of people liked (at least on Facebook) drinking, hooking up, smoking weed, partying, sleeping late, etc. Now, Facebook has given users the power to find which of those poor saps left that information public.

Here’s an example that could ruin marriages. A recent app, Bang with Friends, has been going viral on Facebook and in tech press. Imagine Hot or Not except you’re picking folks you would like to hook up with – by folks, I mean friends. Don’t worry… they’ll only see it if they want to hook up with you too. A little panic, but many are okay with that. For single folks, go for it. But, that would be too easy.

Suppose someone is married. They add Bang with Friends and remove it from their activity feed so their spouse doesn’t see it. Whew. Close one. They carefully prune through their friends to pick the potential hook-ups that would use discretion to protect the sanctity of their marriage (cough). Not so fast. Most relationship statuses are public. Facebook shares your app usage. Want to see what that looks like?

Facebook Graph Search fail

Search women, men, location, religion, etc. This ain’t gonna be pretty.

At the end of the day, don’t be stupid. Don’t do stuff like this. Here is a detailed guide to make sure you don’t get caught with your pants down.

I was sued over a blog post for $5m and content marketers should know these things

Chris Moody sued over a blog postWhere to start?

For those of you who follow this blog or keep up with me, you may find 232 days without a post a bit odd. Some may have chalked it up to my adorable son (now 14 months old).

But, that wasn’t it.

If you’re asking Can you get sued for a blog post?, buckle up.

I was sued over a blog post.

Yep. The same guy who has co-founded an MBA course on social media was named in a lawsuit over it. To be fair, I was never served, but it was a painful experience.

I didn’t really talk about it. I didn’t really know what to do. I didn’t really want to pay to fight it. I was a bit lost.

Luckily, I have some extremely smart friends and an attorney in the family who provided some guidance.

Why was I sued over a blog post?

Disclaimer: I’m choosing to be vague here. Local news websites and broadcasts covered an event that took place a few miles from my old residence. The story discussed how the application of a new technology was used to help keep the public safe. I thought that was cool.

Boom. I shared the news article on my blog with an intro reading “Interesting use of technology” or something to that effect.

Years pass.

We were trying to sell our house and had just been notified that the offer we accepted was not going to work out due to an insanely low appraisal. We were crushed. We had packed, planned, celebrated and done all the things you do when you’re taking the next step as a family. Now we had to start over again.

An hour after that happened, my phone rang. It was a local attorney representing a large governmental organization. He was calling to update me on the lawsuit I was named in.

I literally had a WTF moment.

You must have the wrong person. I haven’t done anything wrong.

Then he proceeds to tell me about how a person named in a news story was unhappy with how they were represented and named all the news stations, websites, forums, users, etc. where the article was mentioned in the suit.

I laugh.

This is ridiculous. Nobody would take this seriously. Sue everyone who shares an article? Are they suing everyone who watched the news? Or everyone who read the website? What about comments, tweets, shares that didn’t stick to a blog?

The attorney was great. He couldn’t give me counsel since he represented another party, but was very calm, respectful and also a bit surprised.

I’m not one to deal with many legal matters. I contested a bogus speeding ticket when I was in my teens (and won). I was deposed when a startup imploded, but had nothing to do with that case (I just told the truth in a conference room for 9 hours). Sued? Really? I mean, come on man. Really?

I hang up the phone and cry.

The house fell through. I’m named in a multi-million dollar suit (I could give a flatscreen TV away). I’m screwed. I had started a new job. I was raising a new family. I am a Dad now. What do I do about all of this? It may sound dramatic, but seeing your name on a document asking for millions of dollars is new to me.

Normally, I would probably be a little more defiant. I believe in standing up for what you believe in. I believe in fighting to make things better, even if you endure the pain to get there. I believe in the greater good. I grew up a team player. I would have probably challenged this head-on if I wasn’t already in the dumps. But, I felt defeated.

I buried my blog away. I grew jaded. I marketed the heck out of all things cloud with my job, but didn’t share much of anything online.

This happened in April 2011… see the trend?

The next few months were stressful. Every time the doorbell rang, I thought I was getting served (that is what happened with the deposition after all). I did what I normally do – get a little analytical and research the hell out of my situation. That is what makes me a decent marketer after all.

Months pass. Eventually, things return to normal.

What to learn from this

You need to increase the buffer you have before putting things online. My motto was always to keep it offline if you wouldn’t want your mom, spouse or boss to see it. But, that isn’t quite enough. Be wary of anything negative or that could potentially damage anyone’s reputation – even if it seems like a no brainer.

After all, it is becoming commonplace to be sued or threatened if you leave negative reviews behind. A Google search now yields over 19 million results for sued over a negative review. Phil Buckley was just recently threatened over a negative review. I received a letter from Cash for Gold once about not referring to it as a scam. It is happening a lot now.

If you like erring on the side of free speech, just be prepared to spend some money to defend a post if someone takes offense to it.

I am not a lawyer, this is not legal advice – just findings. These were relevant in my situation.

On the Internet, first source carries the burden.

Well leave it to the Fourth District, Court of Appeal to decide the issue. It determined that Internet websites are subject to the single publication rule. In plain English, (and grossly simplified) it means that you can only sue for damages based on the first publication of a defamatory statement. You can’t, for example, sue multiple times based on a single defamatory statement. This is important because the statute of limitations is triggered at the first publication of a defamatory statement. So the Fourth District effectively held that in regard to alleged defamatory statements made on Internet websites (like blogs or Twitter), the statute of limitations begins to run at the time the statement is first published.

In NC, the statute of limitations for libel, slander and defamation is one year.

You are protected from any statements from a third-party reposted on your blog under the Immunity for Online Publishers and Communication Decency act.

So, what now?

Obviously, I’m writing again. It took me a while, but here I am.

I’m also in talks with several lawyers about a potential resource for bloggers and/or insurance to protect others in similar situations and to have resources available without spending a ton of money. There are groups for the press, but I’m not aware of any for individual bloggers. Chime in if I missed something. It is tricky as I don’t think bloggers are entitled to the press benefits.

I don’t plan to deal with anything else like this in the future. It would be nice to take the Oatmeal approach to threats / lawsuits, but I don’t have the pull or the audience for that.

Be careful out there friends. It felt good to write this and I think I’m over it now. And this post about getting sued over a blog post performed pretty well too. 😀

Update from an anonymous journalist

I didn’t see anyone in the comments bring up this organization that you may want to be aware of:

Electronic Frontier Foundation

Also, the Reporters Committee for Freedom of the Press also has done work protecting bloggers as citizen journalists.

Five Ways to Harness The Power of Community

At Social Fresh East, I was tasked with helping folks harness the power of community – even if they may not have clearly defined communities. My slides can be found below and the video can be found at Social Fresh Academy shortly!

Feel like you don’t have a community? Are people not talking about your product or service? There are still some easy ways to develop a community. Chris will walk through several examples and review the best practices of creating and harnessing the power of an online community.

 

Facebook for business – surely you have questions

Thursday (7/21/11) I’ll be rocking the mic at Triangle AMA’s Facebook Training Camp for Marketers. One of my favorite former J. Crew models happens to be keynoting – Marcus Nelson (@marcusnelson).

Whether you are attending or joining us in heart, what questions do you have about using Facebook for business?

I’ll be more than happy to ask them for you and give you credit of course!

What do you want to know about using Facebook for business?

A recap of Mashable Connect 2011 – an awesome event

Mashable Connect was a great experience

Everyone knows Mashable.

It is even pretty trendy to make fun of folks that retweet and repost Mashable articles all day. A quick search online will find plenty of social media douchebag posts that mock these folks.

Mashable kills it though. They have great people. They produce quality content (and tons of it). They are friendly. They are really smart.

I was honored to be among the almost 300 folks invited to join the Mashable team for Mashable Connect in Walt Disney World.

Great speakers galore

I’ve been to quite a few events and MashCon had one of the best speaking lineups I’ve seen. A great mix of leading agency folks, brand leaders, founders and ultra-successful entrepreneurs. A few of my favorites were Rohit Bhargava of Ogilvy, Craig Engler of Syfy, Scott Heiferman of Meetup, David Jones of Havas, David Karp of Tumblr, Josh Williams of Gowalla and Steve Rubel of Edelman Digital.

An incredible venue

Having a conference in Disney World is pretty darn smart.

There was always an energy and sense of excitement because we were in the happiest place on Earth. One of the evening events was held in Epcot and we had a private viewing area of the Celebration fireworks. The final afternoon led us to Magic Kingdom for a Gowalla Race where we had to get group photos at various venues throughout Disney.

Awesome job by the Mashable staff for putting all of this together. It was pretty incredible.

Lots of really smart people

I was amazed by how smart and engaging all of the conference attendees were. There were tons of new connections formed and great conversations had by all. I’m partial to the bond I formed with other #team26 members: Josh Williams of Gowalla (@jw), Marcus Nelson of Salesforce.com (@marcusnelson), Jeff Rohrs (@jkrohrs) and Jesse Engle (@engle) of Exacttarget/Cotweet, Robert Michael Murray of National Geographic (@rmmdc), Laura Fitton of oneforty (@pistachio) and Pia Erkinheimo of Nokia (@piaerkinheimo).

Phonebooth aims to help SMBs

One of our goals at Phonebooth is to help small and medium businesses. We’re trying to start gathering content across various topics to provide as a resource for business decision makers.

Several conference attendees took the time to share tips for other SMBs and they can all be found at Phonebooth’s Pay It Forward page.

Check out what Ramon De Leon had to say.

Kudos Mashable Event Staff

Well done Karen, Kate and crew. This was an awesome event and I hope to be a part of future Mashable events. Keep up the great work!

Making Social Media Work for Business (a presentation)

Some of you may remember that I led a three hour session at Meredith College on using social media to get results for your business.

I wasn’t able to record the session with my (hopefully) knowledge filled rambling, but I did finally convert the HUGE file into a Quicktime movie – which didn’t successfully embed.

You can find a stripped down version of the slides below and I’ll be more than happy to discuss the details you missed.

Check out the presentation

Need me as a speaker or presenter?

Drop me an email at cm AT chris-moody.com or tweet me @cnmoody. I travel well and guarantee at least two laughs and one awkward moment per presentation or lecture.

Jay Baer and Amber Naslund in Raleigh on May 19 – register now!

If you do anything with social media, there is a good chance that you follow Jay Baer (@jaybaer) and Amber Naslund (@ambercadabra) pretty closely.

Thank to Triangle AMA, we’ve landed both of them to come and speak on May 19 at 11:30AM at the Brier Creek Country Club.

Why Register Now?

  1. This will be awesome.
  2. The event includes lunch.
  3. Jay and Amber are both consistently in top 10 speaker, author and blogger lists for marketing and social media.
  4. The first 100 registrants get a free copy of their new book, The NOW Revolution.
  5. I’ll be there if you are one of the two people that follow this blog and haven’t met me in real life.

Event Info

Exclusive Offer: a free copy of the speakers’ book The NOW Revolution to the first 100 registered attenders for Triangle AMA’s May luncheon. Tell all your marketing friends!

The social media evolution has begun, yet so many companies have yet to adapt. Learn how to retool your organization to apply real-time social media marketing and make it work for you rather than against.

Two leaders in social media strategies, Jay Baer and Amber Naslund, discuss the principles in their book The NOW Revolution, and show you how your company or organization membership can add more speed, smarts and sociability.

Don’t miss out: be one of the first 100 to register for the Triangle AMA May luncheon and receive your own copy of The NOW Revolution at the luncheon.

About the book:

Every customer is a potential reporter, and every employee is a potential spokesperson. Business has changed more in the past three years than in the prior 30. But it’s not a threat, it’s an opportunity. The NOW Revolution shows you how. This book isn’t about how to “do” social media. Instead, it outlines how you can retool your organization to capitalize on real-time business. Learn the seven shifts that make your company faster, smarter, and more social, each explained with case studies, useful tips, and actionable implementation advice. The NOW Revolution is the #3 business book in this April’s Inc. Magazine. (http://nowrevolutionbook.com/)

About the authors:

Amber Naslund is a communication and business strategist and the VP of Social Strategy for Radian6. She’s worked with businesses of all sizes to solve business problems through better communication. (http://twitter.com/ambercadabra)

Jay Baer is a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. (http://twitter.com/jaybaer)

 

I need your help. Jeremy lost his house…

Update: Greg’s initial goal was $1,000. It is 3:54pm EST and $1,385 has been raised. Thanks to everyone who is and has been sharing this and helping Jeremy.

Update 2: Nationwide has contacted Jeremy and added lots of details in the comments (please read).

Nationwide and Jeremy Smith

Most of you know Jeremy Smith or @jeremysaid on Twitter. I’ve known Jeremy for a while, but we currently serve on the Triangle AMA Board together.

While most were lucky enough to be out of the recent NC tornado’s path… Jeremy’s house was not.

Jeremy's house

Jeremy’s house was condemned and is being demolished.

To add to that, his Nationwide Insurance (@nationwide) had recently expired. Full details in the comments, but this was not a malicious act by Nationwide.

Please help Jeremy

Greg de Lima started a ChipIn widget that I’ve embedded below (his original post, but not so original blog theme :). Any penny will help. Please keep Jeremy in your thoughts and prayers.