A few months ago, I was fortunate enough to connect with Steve Johnson (@sjohnson717) at a Pragmatic Marketing training and we chatted about the need for a guide to Twitter for product managers. There had been an introductory article, but they needed some examples.
I was happy to oblige and ended up being published in the Pragmatic Marketing newsletter.
I didn’t even post it on my blog for some reason. My bad there. 🙂
Earlier this year, Nicole Reineke introduced Twitter to many product managers with Using Twitter for Product Management. The topic was well received and had a few comments about applying Twitter to markets that aren’t the most tech savvy. As a product manager in a niche that isn’t often talked about, I felt it would be useful to walk through some of my experiences using Twitter in a niche where customers aren’t seeking out industry experts.