If you’ve lived under a rock the last two days… you may have missed that Isaiah Mustafa (the man on a horse) is responding to individual tweets, Facebook and Youtube comments. The videos are hilarious and personal.
The fact that these videos are being made very close to real time is something astonishingly new. Old Spice is rapidly building a loyal community of followers by using an innovative campaign.
It will be interesting to see how long this continues and what they’ll do to follow it up.
Which video is your favorite?
A few of my favorites are below, including replies to two friends named Jason (Peck and Keath).
Response to @jasonpeck
Response to @jakrose
Response to Alyssa Milano
Response to 12755JDH