I’m taking trip number three to Social Fresh and making the trek to Charlotte for the rockin’ August 16th event. Social Fresh Charlotte is poised to be the biggest and baddest yet… and we’d love to make sure you get what you want ahead of time.

In what could be my favorite panel topic ever, I’ll be joining moderator David B. Thomas (SAS) and panelists Brian Dresher (USA Today), Lisa Hoffman (Duke Energy) and Jennifer Ecclestone (General Motors).

I’ll be talking about how we listen to our customers with social media and use their feedback to improve our product, Phonebooth.com. I’ll also discuss escalating issues and how to find ways to make your company more social (without increasing head count… at least until you’re told to do so). Everyone will be discussing some cool things that they’ve done and hopefully you can take our use cases and run with them.

What kinds of questions do you want to make sure we answer?

Hopefully, we’ll get a few good questions on Twitter or via comments and we’ll be sure to mention the question and who asked it during our 45 minutes.

Also… keep this hush hush… but this is the first time Phonebooth has had a sponsorship role at SoFresh… and let’s just say that we’re going to get our money’s worth. Look for the big red Phonebooth and something really cool to help everyone answer more difficult questions.