Use cases are tough.
You have to take the product or service you love and condense all of that goodness into a few quick stories or proof points. Many companies are doing a use case per feature these days.
To me, that doesn’t always work because you may have 10 “use cases” and only 2 appeal to the average user.
Google just nailed this. Google Now / Search is powerful. Maybe even all-knowing. It is easy to describe, but difficult to grasp.
Enter a well done use case and experience:
Now, all we have to is emulate this experience with all of our products. 🙂