5in5 is a new video interview series I’m launching to ask smart people five questions in less than five minutes. It gives me the opportunity to learn about them and get answers to tough questions in a short amount of time.

Why the name 5in5?

Simple. Five questions. Five minutes or less.

What did you ask Scott?

1. What is one thing we can do daily to make us better marketers?
2. What do you consider to be the most important marketing metric?
3. How has social media changed the way you do business?
4. How do you balance your personal and professional lives?
5. When you were a kid, what did you want to be when you grew up?