This is seriously one of the best marketing campaigns I’ve seen in a long time. TD Ameritrade took the time to thank their customers in a very unique way. Take a few minutes and watch this.
Without happy customers, your business won’t last very long. What are you doing to make them feel special? I bet TD Ameritrade will have each of these customers for life (not to mention they did many other things during this campaign).
It is even pretty trendy to make fun of folks that retweet and repost Mashable articles all day. A quick search online will find plenty of social media douchebag posts that mock these folks.
Mashable kills it though. They have great people. They produce quality content (and tons of it). They are friendly. They are really smart.
I was honored to be among the almost 300 folks invited to join the Mashable team for Mashable Connect in Walt Disney World.
Great speakers galore
I’ve been to quite a few events and MashCon had one of the best speaking lineups I’ve seen. A great mix of leading agency folks, brand leaders, founders and ultra-successful entrepreneurs. A few of my favorites were Rohit Bhargava of Ogilvy, Craig Engler of Syfy, Scott Heiferman of Meetup, David Jones of Havas, David Karp of Tumblr, Josh Williams of Gowalla and Steve Rubel of Edelman Digital.
An incredible venue
Having a conference in Disney World is pretty darn smart.
There was always an energy and sense of excitement because we were in the happiest place on Earth. One of the evening events was held in Epcot and we had a private viewing area of the Celebration fireworks. The final afternoon led us to Magic Kingdom for a Gowalla Race where we had to get group photos at various venues throughout Disney.
Awesome job by the Mashable staff for putting all of this together. It was pretty incredible.
Lots of really smart people
I was amazed by how smart and engaging all of the conference attendees were. There were tons of new connections formed and great conversations had by all. I’m partial to the bond I formed with other #team26 members: Josh Williams of Gowalla (@jw), Marcus Nelson of Salesforce.com (@marcusnelson), Jeff Rohrs (@jkrohrs) and Jesse Engle (@engle) of Exacttarget/Cotweet, Robert Michael Murray of National Geographic (@rmmdc), Laura Fitton of oneforty (@pistachio) and Pia Erkinheimo of Nokia (@piaerkinheimo).
Phonebooth aims to help SMBs
One of our goals at Phonebooth is to help small and medium businesses. We’re trying to start gathering content across various topics to provide as a resource for business decision makers.
As most of you know, we launched Phonebooth Free at SXSW in March of 2010. Today I’ll be joining Espree Devora to chat about using SXSW to grow your business. The live stream is below and feel free to tune in with any questions at 4:50 EST later today.