This is seriously one of the best marketing campaigns I’ve seen in a long time. TD Ameritrade took the time to thank their customers in a very unique way. Take a few minutes and watch this.
Without happy customers, your business won’t last very long. What are you doing to make them feel special? I bet TD Ameritrade will have each of these customers for life (not to mention they did many other things during this campaign).
Everyone in college, who has been to college or who is working should watch this video.
You have to take the product or service you love and condense all of that goodness into a few quick stories or proof points. Many companies are doing a use case per feature these days.
To me, that doesn’t always work because you may have 10 “use cases” and only 2 appeal to the average user.
Google just nailed this. Google Now / Search is powerful. Maybe even all-knowing. It is easy to describe, but difficult to grasp.
Enter a well done use case and experience:
Now, all we have to is emulate this experience with all of our products. 🙂
Pretty clever use of video and social media here.
Story 1: Tweeting a prospect leads to Twilight marathons.
Story 2: Taking a free car leads to running your friend over while ghost riding the whip.
This video is amazing. Dedicate a few minutes to it and you won’t be disappointed. We all need a pep talk.
This is a powerful video. What are we leaving behind? Hopefully, more than just a bunch of marketing acronyms and SEO rich content. Make some art friends.
Everyone knows Mashable.
It is even pretty trendy to make fun of folks that retweet and repost Mashable articles all day. A quick search online will find plenty of social media douchebag posts that mock these folks.
Mashable kills it though. They have great people. They produce quality content (and tons of it). They are friendly. They are really smart.
I was honored to be among the almost 300 folks invited to join the Mashable team for Mashable Connect in Walt Disney World.
I’ve been to quite a few events and MashCon had one of the best speaking lineups I’ve seen. A great mix of leading agency folks, brand leaders, founders and ultra-successful entrepreneurs. A few of my favorites were Rohit Bhargava of Ogilvy, Craig Engler of Syfy, Scott Heiferman of Meetup, David Jones of Havas, David Karp of Tumblr, Josh Williams of Gowalla and Steve Rubel of Edelman Digital.
Having a conference in Disney World is pretty darn smart.
There was always an energy and sense of excitement because we were in the happiest place on Earth. One of the evening events was held in Epcot and we had a private viewing area of the Celebration fireworks. The final afternoon led us to Magic Kingdom for a Gowalla Race where we had to get group photos at various venues throughout Disney.
Awesome job by the Mashable staff for putting all of this together. It was pretty incredible.
I was amazed by how smart and engaging all of the conference attendees were. There were tons of new connections formed and great conversations had by all. I’m partial to the bond I formed with other #team26 members: Josh Williams of Gowalla (@jw), Marcus Nelson of Salesforce.com (@marcusnelson), Jeff Rohrs (@jkrohrs) and Jesse Engle (@engle) of Exacttarget/Cotweet, Robert Michael Murray of National Geographic (@rmmdc), Laura Fitton of oneforty (@pistachio) and Pia Erkinheimo of Nokia (@piaerkinheimo).
One of our goals at Phonebooth is to help small and medium businesses. We’re trying to start gathering content across various topics to provide as a resource for business decision makers.
Several conference attendees took the time to share tips for other SMBs and they can all be found at Phonebooth’s Pay It Forward page.
Check out what Ramon De Leon had to say.
Well done Karen, Kate and crew. This was an awesome event and I hope to be a part of future Mashable events. Keep up the great work!
As most of you know, we launched Phonebooth Free at SXSW in March of 2010. Today I’ll be joining Espree Devora to chat about using SXSW to grow your business. The live stream is below and feel free to tune in with any questions at 4:50 EST later today.
See you then!
Click to join the video: Continue reading →
This Movember, I didn’t shave for the entire month. The morning of the 30th, I shaved down to a sweet moustache and celebrated at the Movember gala. This video documents that itchy process.
Team RDU raised over $21,000.
Check out my Movember page with all of these pictures.